Hi, I'm

Nico

Strategic Marketing Leader

I transform marketing operations and drive growth through data-driven strategies, automation, and compelling storytelling. With 10+ years across Biotech, SaaS, Higher Education, and Hospitality.

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10+ Years Experience
4 Industries
5 Countries
Nicholas Lawson - Strategic Marketing Leader
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01

About Me

I'm a marketing strategist who believes in the power of data-driven creativity to build meaningful connections between brands and their audiences.

My journey has taken me from the safari lodges of Tanzania to the tech hubs of Zurich, with stops in Italy, Sweden, and Wales along the way. Each experience has shaped my approach to marketing: understanding diverse audiences, adapting to different markets, and always keeping the customer at the center of every strategy.

Currently, I'm building marketing automation strategies at Hamilton Bonaduz AG in Switzerland, where I focus on customer journey mapping and leading global marketing initiatives for their Process Analytics unit.

Expertise

  • Marketing Automation & CRM
  • Go-to-Market Strategy
  • B2B & B2C Marketing
  • Content Strategy
  • Demand Generation
  • Team Leadership

Languages

  • EnglishNative
  • ItalianFluent
  • FrenchBasic

Career Journey

2023 - Present
Marketing Communications Automation Manager

Hamilton Bonaduz AG, Switzerland

2020 - 2023
B2B Marketing Lead

Smallpdf AG, Switzerland

2020
Digital Marketing Consultant

B Natural SRL, Italy

2018 - 2020
International Marketing & Partnerships Manager

Docsity SRL, Italy

2014 - 2017
Sales & Marketing Manager

Intimate Places Limited, Tanzania

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Projects

Key achievements and campaigns that drove measurable results

B2B SaaS

Scaling ARR 245% at Smallpdf

Led the development and execution of a go-to-market strategy for B2B products, increasing Annual Recurring Revenue from $220K to $760K in just 18 months.

  • Implemented marketing automation to enhance efficiency
  • Created targeted content for each stage of the customer journey
  • Collaborated with C-level executives for strategic alignment
245% ARR Growth
18 Months
Hospitality

Rebrand & GTM Strategy

Executed a complete rebrand and go-to-market strategy for a boutique safari company in Tanzania.

350% Sales Increase
EdTech

University Partnerships Program

Developed strategic partnerships with universities and led yearly marketing strategies to enter new markets across Europe.

15+ University Partners
Biotech

Global Marketing Automation

Building marketing automation strategies to enhance customer journey mapping for the Process Analytics unit at Hamilton.

Global Reach
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References

Professional recommendations and reference letters

Smallpdf AG

Zurich, Switzerland
December 2022

Senior B2B Growth Marketer

December 2020 - March 2023

~130 employees, ranked among 200 most visited websites globally

Download Reference Letter

Docsity

Turin, Italy
February 2020

International Marketing & Partnership Manager

16 months

"Nicholas has demonstrated exceptional communication and leadership skills, consistently achieving KPIs and financial targets."
Download Reference Letter

Automobili Lamborghini

Sant'Agata Bolognese, Italy
December 2013

Intern, Public Relations Department

June - November 2013

Collected global press articles, created weekly competitive reports for board

Download Reference Letter

Seeway Tanzania

Arusha, Tanzania
September 2011

Volunteer

July - August 2011

Landscaping, playground construction, English instruction

"We found Nicholas to be a very willing hard worker, much loved by all our children."
Download Reference Letter
04

Beyond Work

Life outside of marketing

When I'm not crafting marketing strategies or diving into data, you'll find me exploring the Swiss Alps, discovering new cultures through travel, or perfecting my Italian cooking skills.

🏔

Travel & Adventure

From Tanzania to Switzerland, my international journey continues. I'm passionate about exploring new places and understanding different cultures.

🍳

Food & Cooking

Living in Italy taught me to appreciate good food. I love experimenting with Mediterranean cuisine and hosting dinners for friends.

⛰

Mountains

Switzerland offers endless opportunities for hiking and skiing. The mountains are my place to recharge and find inspiration.

📚

Continuous Learning

Marketing evolves constantly. I stay curious through courses, conferences, and staying connected with the global marketing community.

Let's Connect

Whether you're looking for a marketing leader, want to discuss a collaboration, or just want to chat about the industry, I'd love to hear from you.

nico.lawson@outlook.com +41 76 204 00 02 LinkedIn

Currently based in

Massagno, Switzerland

B EU/EFTA Permit (2021-2026)